The New Digital Customer podcasting presents insightful discussions with top customer-focused executives exactly who are changing and modifying customer experiences both in the marketplace and past. This brand fresh digital audio series goes into the sometimes unspoken purposes, needs, and problems of everyday consumers. Website hosts Lee McIntyre and Andre Johnson, along with correspondents Elizabeth Plummer and Ben Lauderdale, deal with issues which range from holiday browsing to workplace inspiration and tension. The network of contributors, along with their getting conversational design, allow the show to evolve around each individual event with fresh new insights in the people who find out best.
The “New Digital Customer” podcasting and the “digital news” usable on the website happen to be part of a serious effort simply by IAB Venture Capital to bring in and cultivate the most promising digital influencers in the business today. The company feels that the romantic relationship between buyers and digital influencers can strengthen existing customer customer loyalty, and substantially boost total profit margins. “The Fresh Digital Customer” is designed to support digital advertisers identify and target the voices of shoppers on important topics most critical to them-such as holiday shopping, workplace motivation, and digital articles commerce. The podcast and digital news segments provide you with unique facets and articles on the essential topics that help build a cohesive buyer experience.
Influencers include digital media specialists such as Alex Broad, Bob Carpenter, Anthony Callen, Pursue White, Bob Moore, Corinne DiClemente, Curt Mason, Dork Gray, Devon Allen, Dara Singh, Devon Smart, Felicia Franks, Jennifer Foster, Jessica Simpson, Kerri Roth, Marlena Youngerman, Meg LeFevre, Chip Fox, Phil Cooke, Rajiv Verma, Rachel Bilson, Sage Treadway, Sheryl Burch, Star Jones, Jewelry Ford, and Yolanda Monroe-just to name a few. Additionally , some of the other keynotes on the launch celebration included: Andy Palmer, director and CEO of IAB; Jeff Master, president and COO of Consumer Border; Greg Marshall, director of strategic information, Omnicom; Philip Bright, director and co-founder of Bright Colors Press; and Amy Porterfield, founder of The Sociable Capital Group. This group of experts and influencers will work together over the coming many months and years to ensure that all of the digital stations that they have designed work together to enhance the experiences with their digital traded funds customers. This kind of represents a significant step forward with regards to simplifying the consumer experience and truly aiming the interests of the numerous stakeholders in order to better serve buyers in the digital space.
